We will only use your Personal Data for the purpose for which it was originally collected, as described in this Privacy Policy, unless we deem it necessary to use it for another purpose compatible with the original purpose. If we need to use your Personal Data for a new purpose unrelated to the original purpose, we will notify you and explain the legal basis that allows us to do so. If required by law, we will seek your explicit consent before using your Personal Data for the new purpose.
We use, process, and store your information as necessary to perform our contract with you and for our legitimate business interests, in operating our Sites, Products, Services, and business including:
- To help us administer our Sites and/or Products, authenticate users for security purposes, provide personalized user features and access, process transactions, conduct research, develop new features, and improve the features, algorithms, and usability of our Sites and/or Products.
- As required by applicable law, legal process or regulation.
- To calculate aggregate statistics on the number of unique devices using our Sites and/or Products.
- To send emails and other communications. We may send you service, technical and other administrative emails, messages and other types of communications. We may also contact you to inform you about changes in our Products, our Products offerings, and important Products-related notices, such as security and fraud notices. These communications are considered part of the Products and you may not opt out of them. In addition, we sometimes send emails about new product features, promotional communications or other news about OTA. We will only send you marketing information if you provide the respective consent to us.
- For billing, account management and other administrative matters. OTA may need to contact you for invoicing, account management and similar reasons and we use account data to administer accounts and keep track of billing and payments.
- To investigate and help prevent security issues, fraud and abuse.
If information is aggregated or de-identified so it is no longer reasonably associated with an identified or identifiable natural person, OTA may use it for any business purpose.